A website will represent the physical aspect of your business as much as a face represents someone’s physical appearance. Study finds it takes only 1/10 of a second for a person to form first impressions of someone. It is not different in the case of a website.

Here are some reasons, backed with science, on why you need a website for your business:

 

  1.  First Impressions Matter

Let’s face it, people judge a book by its cover. According to a study by Tandf Online, it takes only 0.05 seconds for a user to form an opinion of a website. The study also finds 94% of first impressions are design related. Never fear, this is how to find out when a website needs a new, fresh design in order to make customers stay.

impression gifs
via giphy

 

  1.  Window Shopping Has Transformed

Nowadays, customers need no walking to do a window shopping. They can just sit on their couch and scroll down through a website. According to consumer products analytics firm TABS Analytics, online sales make up 20% of baby product sales. It signifies that mothers, with the average age of  26 years old, grew up in an online era and are used to procure baby products from online stores.

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via giphy

 

  1.  It Saves Your Time

You do not have to wake up day and night to market your product. A study shows that  70% of adults do shopping between midnight and 4am because they couldn’t sleep. With this data, it would be helpful to have a business website that will market your product 24 hours a day, seven days a week.

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via giphy

 

  1.  Efficient Storage

Information about your products, values, promo and tons of other information can easily be stored in your business website. Having a website as an inclusive platform of information for your business is crucial in today’s digital era.

In addition to using a website, having a blog is also an effective way to share information.  A study by Hubspot finds 57% of business have acquired a customer through their company blog. It also tells that companies that blog get 55% more web traffic.

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via giphy

 

  1.  Purchases Start with Search Engines

This should not be a surprise for millennials. According to assessment by Profitworks, 93% of business purchase decision start with search engines. That is the percentage that your business may lose if it has no website because…your business is hardly recognizable if it’s not on Google. So optimize your website content so it appears on the first page on Google. Trust me, it’s worth the effort!

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via forfront

 

  1.  Your Competitors Have One

Will you survive the digital era without having a website? I’d say unlikely. Your business competitors must have done the website (or maybe a mobile-responsive one?) optimization for their business. A study by Constant Contact finds that 61% will leave a non-mobile for a competitor’s whose is. So, if they have gone so far with a mobile-friendly website development, where are you now?

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via Tumblr

 

  1.  It Is Versatile

From a customer service center to a cashier, a website can play a versatile role for your business. A study by Forrester finds that 45% of consumers will abandon an online transaction if their concerns are not addressed quickly. This means, your website can be the right place to solve the customer service problem as well as to ease the purchasing process for customers.

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via ebates

 

In a nutshell, if you do not have a business website, you are losing your customers! If you think you don’t need a website because your business is too small, that will not be a valid excuse because your market has been demanding it since 1998.

If you happen to be confused by how to start a website, Sribu provides a web design service that can lead you to the light.


Meizar Assiry

Meizar Assiry

Twit as @ijey and Co-Founder of @jongpwk. A Music Machine at @KaneronPictures.