The activities of growing our business include business expansion, daily operation, human resource planning, and marketing. Some areas such as financing are more challenging than most. Options such as sme loans, angel investments and so on are enough to muddle even the smartest entrepreneur. One of the marketing initiatives that every company should do is to have a website. A website will represent the physical aspect of your business as much as a face represents someone’s physical appearance. Study finds it takes only 1/10 of a second for a person to form first impressions of someone. It is not different in the case of a website.
Here are some reasons, backed with science, on why you need a website for your business:
First Impressions Matter
Let’s face it, people judge a book by its cover. According to a study by Tandf Online, it takes only 0.05 seconds for a user to form an opinion of a website. The study also finds 94% of first impressions are design related. Never fear, this is how to find out when a website needs a new, fresh design in order to make customers stay.
Window Shopping Has Transformed
Nowadays, customers need no walking to do a window shopping. They can just sit on their couch and scroll down through a website. According to consumer products analytics firm TABS Analytics, online sales make up 20% of baby product sales. It signifies that mothers, with the average age of 26 years old, grew up in an online era and are used to procure baby products from online stores.
It Saves Your Time
You do not have to wake up day and night to market your product. A study shows that 70% of adults do shopping between midnight and 4am because they couldn’t sleep. With this data, it would be helpful to have a business website that will market your product 24 hours a day, seven days a week.
Information about your products, values, promo and tons of other information can easily be stored in your business website. Having a website as an inclusive platform of information for your business is crucial in today’s digital era.
In addition to using a website, having a blog is also an effective way to share information. A study by Hubspot finds 57% of business have acquired a customer through their company blog. It also tells that companies that blog get 55% more web traffic.
Purchases Start with Search Engines
This should not be a surprise for millennials. According to assessment by Profitworks, 93% of business purchase decision start with search engines. That is the percentage that your business may lose if it has no website because…your business is hardly recognizable if it’s not on Google. So optimize your website content so it appears on the first page on Google. Trust me, it’s worth the effort!
Your Competitors Have One
Will you survive the digital era without having a website? I’d say unlikely. Your business competitors must have done the website (or maybe a mobile-responsive one?) optimization for their business. A study by Constant Contact finds that 61% will leave a non-mobile for a competitor’s whose is. So, if they have gone so far with a mobile-friendly website development, where are you now?
It Is Versatile
From a customer service center to a cashier, a website can play a versatile role for your business. A study by Forrester finds that 45% of consumers will abandon an online transaction if their concerns are not addressed quickly. This means, your website can be the right place to solve the customer service problem as well as to ease the purchasing process for customers.
In a nutshell, if you do not have a business website, you are losing your customers! If you think you don’t need a website because your business is too small, that will not be a valid excuse because your market has been demanding it since 1998.
If you happen to be confused by how to start a website, Sribu provides a web design service that can lead you to the light.