“The only thing that never changes is that everything changes,” said Louis L’Amour. Touché! This also applies to a web design as it should be able to adjust over time.
Nowadays, it will be ridiculous for a company to not consider a website as a pivotal element for succeeding in business. As a web design expert Paul Cookson stated, “Websites promote you 24/7: No employee will do that.”
The question remains, how do we know when is the proper time for a website to be redesigned? Here are signs your website needs to be redesigned:
It is obviously a nuisance to have a web page view when accessing a website through mobile phones. According to a study by Econsultancy, 62% of companies that designed a website specifically for mobile had increased sales. And I am sure you hate to see declining sales. So if your website is not responsive, it’s time to make some updates.
It Uses Low Quality Images
The aspect of utilizing high quality images for a website might has been long overlooked. The fact is that Schwan’s has gotten the highest conversion rates among e-commerce sites because of its high resolution images. It is important to use high quality images because a website will be your customer’s first impression towards your company, and we certainly do not want to ruin their mental image by displaying low quality images.
via Meme Center
No Video Content
Great web designs without great contents are only empty frames. And, it is worth noting that videos are the future of content. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic. Also, Nielsen has revealed that 64% of marketers expect video-marketing domination in their future strategies.
Not Loading Fast Enough
It should not be a surprise that organic engagement on your website is low when at the same time your website loads more than five seconds. According to Akamai and Gomez study, 40% will abandon a web page if it takes more than three seconds to load.
Particularly, if you own an e-commerce website, it is also important to consider this aspect since the same study says 52% of online shoppers claim that quick page loads are important for their loyalty to a site.
Not User Friendly
When it is hard to navigate things, people will complain. A research on websites by Keynote reveals that 44% visitors complaint because they find difficulties on navigating a website.
Your website will need a redesign if the visual design is too complex. Keep it simple. With the tons of data available online, people tend to expect fast answers to what they are looking for. Therefore, making your website simple and easy to read is a way to please your customers.
No Customer Testimonials
Never underestimate the power of review or testimony. It is wise to consider customers’ review or testimony of a product in a website.
A research by Forrester Research says consumers trust brand recommendations from friends 70% of the time, and ads only 10% of the time. A rise of 18% sales can be expected if the review part is included in the website.
Revamping a website alone can be tricky. Many times, for more objective results, fresh eyes are needed in order to have a more critical assessment of a website. The fresh eyes are better coming from customers. Their opinion matters!
Do consider the above-mentioned points if you have a website for your business and it seems needing a further review for a redesign. If you do not have a website for your business, make one, right now. An Indonesian one-stop design solution, Sribu, provides a customized website design service for all line of business.
Do you have any experience of redesigning a website? Share your thoughts here!