The term ‘Growth Hacking’ has become a buzzword in the marketing realm. The way people market their product has changed along with the emergence of the Internet and social media. Furthermore, from consumers’ perspective, the way they understand and/or are attracted by a product evolves as well.
So, what is growth hacking to be exact? What should be considered to be a proper growth hacker? Former Product Expert at Twitter, Facebook and LinkedIn, Josh Elman, shared his views on the cores of growth hacking. Here are some takeaways that I get from his account.