Author Archives: Ijey

Experienced media analyst, social media specialist, and marketing practitioner. Oh, wait, have you ever heard about @meizar and @meninjkt on Instagram?
Branding

What is Growth Hacking?

The term ‘Growth Hacking’ has become a buzzword in the marketing realm. The way people market their product has changed along with the emergence of the Internet and social media. Furthermore, from consumers’ perspective, the way they understand and/or are attracted by a product evolves as well.

So, what is growth hacking to be exact? What should be considered to be a proper growth hacker? Former Product Expert at Twitter, Facebook and LinkedIn, Josh Elman, shared his views on the cores of growth hacking. Here are some takeaways that I get from his account.

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Branding

7 Scientific Reasons Why You Need A Website For Your Business

The activities of growing our business include business expansion, daily operation, human resource planning, and marketing. Some areas such as financing are more challenging than most. Options such as sme loans, angel investments and so on are enough to muddle even the smartest entrepreneur. One of the marketing initiatives that every company should do is to have a website. A website will represent the physical aspect of your business as much as a face represents someone’s physical appearance. Study finds it takes only 1/10 of a second for a person to form first impressions of someone. It is not different in the case of a website.

Here are some reasons, backed with science, on why you need a website for your business:

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Startup Journey

9 Irresistible Tips on How to Deliver a Killer Elevator Pitch

Pitching business ideas can sometimes be a pain in a bottom. It may sound scary, nerve-wracking, you name it. Elevator Pitch is the common term for strategically presenting your business ideas in front of potential investors in a relatively limited time. And, that could be nerve-wracking, scary, you name it.

nervous gifs

via Giphy

Here are some tips to make you more prepared in killing your Elevator Pitch.

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Branding

7 Signs Your Website Needs to Be Redesigned

“The only thing that never changes is that everything changes,” said Louis L’Amour. Touché! This also applies to a web design as it should be able to adjust over time.

Nowadays, it will be ridiculous for a company to not consider a website as a pivotal element for succeeding in business. As a web design expert Paul Cookson stated, “Websites promote you 24/7: No employee will do that.”

The question remains, how do we know when is the proper time for a website to be redesigned? Here are signs your website needs to be redesigned:

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