Author Archives: Yenie

Branding

SEO Article: Let’s Make Soft-Selling Articles Less Annoying

What do you think when I said ‘SEO article’? Do you think about high traffic? Low quality article? Boring reads?

 

2

 

To drive more traffic into website and increase SEO rank for the website, people usually publish articles that contain some keywords that had been researched with tools named Keyword Planner. The keywords that are related to the website and have a great number of monthly search from people around the world will be chosen to be composed as a SEO article. No wonder people usually find so many articles in from Google Search with similar topics, badly written, and not enjoyable to read.

We, as a writer, can make it less annoying.

Some rules in SEO that mostly applied in soft-selling article writing

3

 

1. “Take note of the keyword density.”

Keyword density in article writing is a term that refers to the percentage of keywords contained in an article. For SEO building, some people set a rule about the right keyword density of an article. Some people say it should be 2%, some say 3%.

Do you believe that the right usage of keyword density percentage in an article will increase reader experience?

2. “Please write down the keyword as it is..”

Usually, SEO people tell writers that writing the keyword phrase as it is will increase the traffic of those articles, and that means the readers love your articles; they click into the link from Google Search, read the article, and the message will be delivered.

But, do you think so? Do you agree that the higher the traffic, the bigger the chance to deliver the message?


3.
“Backlinks. Give more and more backlinks to our website!”

Backlinks in an article means inserting some URL links into your articles. You can put it into some words, phrases or maybe sentence. By inserting links into your articles, the readers can click into that link and go to the website page.

Are you sure that giving more backlinks will drive more quality traffic that we want into the website?

Many people believe this sequence. But it’s not as simple as we’ve believed.

Many people believe this sequence. But it’s not as simple as we’ve believed.

As a writer who writes soft-selling articles with SEO tricks, those are common things that we must know. It is necessary to write some articles that are related to SEO works so we can drive more traffic into the website.

5

A good writer usually writes a good article, with an attractive title, good topic, smart problem description for opening, to-the-point tips, brilliant phrases, and magnificent closing. A good writer will create a good reading experience. But, it’s hard to find SEO articles that also create a good reading experience for readers. Why?

1. They’re common

5 Ways to Learn Design, 3 Top Ways to Learn Design, 4 Quick Ways to Learn Design.

You’ll find these kinds of title in almost every design blogs. But, if you think clearly, can you learn design with only 3-5 ways? Can you learn a skill quickly, while designers have to learn it for 4-5 years in formal design education? So many people re-write the same article from only 1 source. The better one uses more than one source. But they don’t use another point of view or another problem.

No wonder you get bored with that kind of articles.

2. Bad phrases everywhere

Keyword phrases are not good when placed in a sentence. It’s hard to create a sentence that will match with that kind of words. If we force the insertion of the phrases into a sentence, it will feel odd. The quality of article will decrease and readers will doubt the blog’s credibility. Of course the writer’s credibility will be doubted too.

3. Too much non-related backlinks

More and more backlinks to the website. If you’ve been forced to put more backlinks while you have to write something that not related with the link, it only make the readers close the tab or hate you because all you care is how you can sell and getting revenue. You don’t care about reader’s experience and their problems. And that will be a problem. Trust me.

So, What Should We Do?

6

 

I’ve been working in Sribu as a content writer for more than 1 year. I follow so many instructions while writing for them. First, they implied strategy to create many soft-selling articles with SEO tricks (they call it SEO articles). My friends in Marketing Teams told me to put 3% keyword phrases for 1 SEO articles. As time goes by, they told me and Fajar to be editors of 3 freelance writers that will write 3 SEO articles per day for Sribu’s Blog. And the result?

 

Google Analysis from one of Sribu’s SEO article

Google Analysis from one of Sribu’s SEO article

 

I’ve asked my friend, Bintoro, who usually play around with Google Analytics in office to teach me how to get the statistic of blog’s visitor. And I got the screenshot above.

For you who never play around with Google Analytics, no worry. I’ll explain a bit about some terms in the screenshot above.

  • Page is the URL of your article
  • Pageviews are the visitors who visit your page
  • Unique Pageviews are the visitors who interact with your page
  • Average Time on Page is the average time that visitor spent to read your article
  • Entrances is how many people who get into your page from another page
  • Bounce Rate is the percentage of people who go out from your page without any interaction
  • Exit is the percentage of how often visitor go out from your page
  • Page Value is the average value of your page (if you receive some transactions from your page)

Actually, the result from Google Analytics is not that bad and I think the writers are doing a good job, until we’ve received some bad comments in Sribu’s Blog.

8

The image above is a screenshot of Sribu’s Blog reader’s profile in Disqus. The three of them talked about how bad the articles written by one of our freelance writer. How unnatural, how shallow is the writer’s knowledge about the topic s/he wrote. Actually, we’ve got more than these 3 comments.

Those comments hit me so hard. But, thanks for whoever wrote the comments I can realize that they’re not satisfied and couldn’t find what they’re looking for from Sribu’s Blog.

So I told my CEO, Ryan Gondokusumo, that we needed to change the plan. One or two days after the report, he met with Ronald, Sribu’s first customerand asked me to join the meeting. Ronald gave us idea to make some series of articles that’s not focused in selling. The articles that share some thought, tips and story about business from heart to heart. Ronald has done it by himself. He wrote some articles that really helpful for his readers and he received so many comments. He was so happy.

At the same day, Ryan and me decided to stop all of the SEO article writings as soon as possible, and focused to create a new big theme that we want to share with our visitors. Inspired with Groove’s Blog’s theme, Journey to $500k A Month, we chose a big theme for Sribu’s Blog, Journey to Serve 10.000 Clients.

We started it in November 2014. Surprisingly, we had so many comments from readers. They’re happy to read the articles and found it very useful. The average time visit in every article that we’ve wrote together have a significant difference compared to the SEO articles before.

Analytics from one of Sribu’s SEO articles

Analytics from one of Sribu’s SEO articles

Analytics from one of our articles (Ryan & me have written)

Analytics from one of our articles (Ryan & me have written)

Look at the differences. The unique pageviews have no significant difference with the pageviews. This means that the visitors interact with the page (scrolling, dragging, and clicking). Oh! And the average time on page is increasing too!! It means so much for me because I know that the visitors really read the article 🙂

Talk about analyzing, I also use SumoMe in Sribu’s Blog. I love the content analysis and heat map feature that they provide.

11

12

Those two features from SumoMe are my favorite! With tools from Google Analytics and SumoMe, I can review every single article in Sribu’s Blog. It really helps me to develop the contents in Sribu’s Blog.

After running this strategy for 7 months, I’ve got a good news from Bintoro that the articles successfully brings more than 10 new paid clients. Yay! But sadly, we don’t know the performance of the strategy at first until the fifth month because we haven’t set Kissmetric on Sribu’s Blog 🙁

But it’s OK. Now, we all know that the strategy works and we should develop it.

The Conclusions

1-dkaNI2slpSjqxJkyubVq2Q

First, write for reader, not for Google.

As a good writer, you must write something that visitors need to know. Tell them the core problem, and offer them the brilliant solutions. Therefore, you should enrich yourself with the deep knowledge of the topic. Let yourself surrounded with the audience too; what kind of people that interested with that topic, why they are interested with that topic, what did the audience usually do, when the audience needs to know more, and many more things related between the topic and the audiences.

Do that. It’ll attract them to believe you, read more your article and believe in what are you recommend. This article from Moz will tell you more about why Google rewards better content over more content.

Second, convert the visitor to be a reader.

The visitor is someone who visits. Not reads. So, as a good writer you need to welcome them with a good content. Make them willing to sacrifice their time for your article. Give them gimmicks in the right place. Enrich your article with additional information from trusted research, good blogs, and some important news.

I know it’s important to do selling activities, but it’s more important to build credentials.

Third, use keyword phrases for main topics.

Keyword phrases that SEO people give isn’t useless. It gives us ideas where we should start. We’ve got hint about the problem that the audiences need to solve. So, we can use the keyword as a main topic. You can make it into 2-4 detailed topics to be written as articles. Make sure you’ve researched it deeply before you start to write.

Your article may not popular as soon as it’s published. But, the audiences will love you more and it’ll spread from one to another. Viral and useful. You can also read/watch this sharing from Rand Fishkin, for deeper understanding about SEO and keyword density!

Fourth, put some credible backlinks.

In content marketing world, you are what you read, what you suggest, and what you write. So make sure that every backlinks that you’ve inserted in the articles would be some great additional sources of information that they need. It’ll differentiate your articles from other common articles.

You can also tell the owner of blog or mention their social media while you’re spreading your article that you’ve mentioned them. Test you luck, maybe they would happy to re-share your article to their audiences 🙂

Fifth, get more insights and be active.

Don’t stop listening. Listen more, and you’ll get more. You can join some forums, and maybe go to meet ups to get more insights. Don’t forget to check some comments on your articles. It really helps you to stay in touch with your audiences. They usually give some questions in the comments. Perhaps you can answer their questions in next articles 😉

Let’s challange ourselves to make good quality soft-selling articles. Good luck!

P.S. I’ve written this in my Medium account here. If you find it useful, you can follow my Medium account too 🙂

Read More
Infographic

Indonesia’s Small and Medium Enterprises Dominates Freelancer Service Demands

Why 1

Over 2.300 survey respondents were small and medium enterprises

 

The humongous gap between the population of productive age in Indonesia and new job availability pushes productive workers to innovate and create their own jobs. Thus, a huge number of small and medium enterprises emerges in Indonesia. According to the Ministry of Business, Enterprise, and Cooperatives’ data on September 2014, there were 57.9 million small and medium enterprises Indonesia which put Indonesia as a country with the biggest number of small and medium enterprises1.

The growth of small and medium enterprises is a good news for economic growth and employment in Indonesia. On 2014, small and medium enterprises sector itself contributed 58.92 percent to gross domestic product (GDP) and employed 97.30 per cent of total employees.

Despite the increadible growth of small and medium enterprises, it’s obvious that there are still many small and medium enterprises which struggle to expand their business. One of the reasons is because of  the lack of qualified workforce.

Then a question emerges, how small and medium enterprises anticipate such obstacle to keep on competing and leveraging their business? Does the trend of freelancing services provide a solution for small and medium enterprises? What type of freelance services needed by small and medium enterprises?

Sribulancer, the largest online marketplace for freelancing needs, conducted a survey to see and understand the needs of business owners at Sribulancer who have used freelancing service before. Previously, Sribulancer has released a survey about freelancing works in Indonesia on February 2015.

In this second survey, Sribulancer distributed questionaires to 5,700 customers, starting from May 25th 2015 until June 29th 2015. 42 percent of the respondents were small enterprises with 1 – 5 employees.

 

Why Do I need Freelancer (1)

 

More than 50 percent of the respondents feels the importance of freelancer, mainly because there are jobs that requires specific skills in which the current internal team do not possess. The lack of human resource to do the job internally and cost limitation to recruit fulltime employees became the reason to use freelancing services.

Freelancing services’ demands was so high. More than 80 percent respondents use freelancing services up to 3x per month, even more than 500 respondents (9 percent) use freelancing services up to more than 10 times per month. The average cost allocated by the respondents for freelancing services vary from as affordable as IDR 500,000 to IDR 3,500,000 per freelancing service with website development (50 percent), design and multimedia (24 percent), writing (13 percent) and marketing (10 percent) as the most wanted freelancing services.

“Based on the most wanted freelance services, it’s clear that expertise from information technology and design were a rare commodity for the respondents which makes it a huge opportunity for freelancers to offer such services. In this survey, it’s also shown that the more small and medium business owners expand their business via online by using internet, the demand for website development, design, and mulitimedia will increase as well. Indeed, online expansion can be the solution for the lack of funding.” Says Ryan Gondokusumo, CEO of Sribulancer.

In this survey, respondents were also asked regarding the reason they use freelancing services at freelance sites and what is their criteria on deciding certain freelance site. Most of the respondents thinks that freelancing sites offer various choices of freelancers which enable them to find the right freelancers.

When selecting freelancing sites, the respondents looks carefully on pricing system, data safety issues, freelancer database, the simplicity of the website, and the customer service given by the freelacing sites.

“Curently, more than 34,000 professional freelancers in various fields had joined Sribulancer. Many big clients like BerryBenka, Traveloka, Mitra Adi Perkasa, and Intiland have used Sribulancer’s services to finish their project. I’m sure with our expertise, sophisticated features, and money back guarantee will set Sribulancer as the best partner for our clients to leverage their business.” Says Ryan.

As an online site which connects business owners and professional freelancers, Sribulancer offers a comfort and easiness on various aspects to their users. By using Sribulancer’s platform, bidding process will be much easier, communication gets practical, and payment system fully secured.

 

By using Sribulancer’s professional freelancers, I can complete my job easily in just less than 2 hours” – Jason Lamuda, CEO BerryBenka.com

Read More
Startup Journey

The Beginning: Sribu’s Journey to Get The First 10,000 Customers

Have you ever engaged the CEO (Chief Executive Officer) of the company you’re working for in a conversation? Perhaps in many companies, the CEO is a figure to be feared, but it is slightly different in Sribu, the start-up company I am working for. Our team is not big, and the lean corporate structure provides an opportunity for our team to get close with the CEO and to discuss about how we can make Sribu be ‘the next big thing’ in the market. Not only in terms of work, we also eat together, drink coffee together, even play Counter Strike with Ryan, the CEO of Sribu who we already regarded as a close friend.

mtf_UCRKA_110-e1415697992363

CEO Sribu.com and team are playing Counter Strike

Other than that, another value that I really like from Sribu is the openness. The transparency culture in Sribu allows me and other Sribu team members to know the monthly performance of the company. The monthly presentation from Ryan, let us know last month’s achievements and targets to be pursued this month. Values and beliefs that our company will one day become a top internet company in Indonesia is always delivered and used as an encouragement for me and my friends in the Sribu team. A system like this makes me personally feel comfortable working with minimum boundaries and hierarchy.

There are different ways to bring Sribu’s mission (to become the top internet company in Indonesia) into reality. One of which is by getting 10,000 customers in 5 years. With targets like that, Ryan keeps trying to even up our steps and objectives through weekly meetings. Many things are done in the weekly meetings, such as reviewing our target, finding solutions, and also deciding the next step for Sribu’s progress. Incidentally, in last week’s weekly meeting, I idly asked about how Sribu was founded and how hard it was to establish this company. I was caught by surprise on his first statement:

“I simply just decided to just let go of my steady job and focused on raising Sribu. Many people said I was crazy. Back then frankly I was also confused of where to start and what will happen 6 months or 1 year from then. The thing that encouraged me at that time was only the desire to give it a try.”

My friends and I all thought our CEO was just kidding. How can someone start a business without a prior planning? But that’s the fact. He was so sure that Sribu.com will grow to be a big business.

“It was a scary moment. Maybe you guys don’t know yet, the first year of establishing a business for beginners is the most terrifying moment both physically and mentally. I was always haunted by many questions in my heart, from friends, and from my family. How long will it need to succeed, are you extremely sure that people will use your product, and the most critical one was, is this the right decision? Because time is something you can not regain.”

“And now? How do you feel? Is there any regret after you started Sribu?”

“None whatsoever. I’ve been learning a lot from this extraordinary experience. I also feel lucky to pass this 3 years establishing Sribu to the place where it stands now. If I didn’t resign, I wouldn’t have been the same Ryan you know now.”

 

First Office!

This is Sribu’s first office!

This is Sribu’s first office!

 

A little bit flashback. In the beginning of 2011, Ryan and his partners at that time were still working as professionals in a company. Sribu’s development started in April 2011, with zero experience in start-up world and in internet.

At that time, the goal they have was to just make ideas into real things. Sribu’s ideas came from a few similar American websites with the same crowdsourcing concept. After developing Sribu for 4 months, Ryan decided to resign from his former employer to focus on Sribu.

“After I started to focus on Sribu, everything was really really new for me. It was like getting into a room where you don’t know anyone and you don’t understand a word everyone speaks in that room. The only thing you can do is just to assume, to pay attention, and to make decisions despite the consequences.”

“After resigning from my previous job, I started working in the office near my house in Gandaria. My father’s friend was kind enough to lend me a 4x5m2 office. I was very excited because it was the first time for me to have my own office. At that time I was alone for a month, at that time my partner decided to keep working in the stable job, so I was alone developing Sribu.”

“I’m lucky to have Wenes, a brother who is also a programmer that helped me to make Sribu. At that time Wenes lived in Surabaya and all our discussion about Sribu was conducted through Skype. It was not easy, but we succeeded with this virtual office act for almost two and a half years. Wenes and team finally moved to Jakarta in mid 2014 and became the co-founder and CTO of Sribu.”

 

Wenes Kusnadi and Ryan Gondokusumo in 2011

Wenes Kusnadi and Ryan Gondokusumo in 2011

 

Transition Shock

“Sometimes many people think that running a business and being a boss is a fun thing. Big no! When I first started Sribu up, I used my own resources of around 50 million Rupiahs. After that I recruited my first employee to be the sales / customer service / social media person. The point is, there aren’t much to be done and one person can have many roles. Because at that time the business was still small, I was sure it could still be handled by one person. At that time I felt:

1. I didn’t get any income, because as a founder who used personal resources of course we don’t get paid monthly.
2. I have to pay my employee’s salary monthly from the prepared resources.
3. Work very much harder than I did when I was still a professional.
4. Often, the employee we recruited did not meet our expectations. We had to teach them again so we can see eye to eye.
5. No one cares how the business run expect the founder himself.

The change from being a professional to an entrepreneur establishing a startup was a real eye opener. I became frugal and spend my weekend at home because there was no income. The change in life that I experience now, is very real.

 

Sribu V1

Ryan kept talking passionately, while my friends and I stayed sitting and listening seriously. He continued on to how Sribu was on the early stage of establishment…

“Because at that time Sribu didn’t have a designer, so Wenes and I divided the tasks between us. I handled the designing and Wenes took care of the technical and programming stuff. Me, I don’t have a background in design. My educational background is even so far from design—It’s Electrical Engineering. Wenes used to help a customer to make a website, but it was only a company profile website. So we both didn’t have the slightest clue of how to make a product.”

The first Sribu.com homepage

The first Sribu.com homepage

 

Many time was spent to change Sribu’s home page, even though we knew there are more important things than just the homepage, like the minimum viable product or MVP. With a minimum product we should prove that the business model can work. That’s the most important thing. But because of lack of experience and our ignorance, we were busy with unimportant things such as beautifying the design, adding unneeded features on the product, and also making brochures for offline sales. After almost 8 months running Sribu with all the limitations, finally we have Sribu 1st version in August 2011.”

Ryan ended his sharing session while my friends and I were still imagining how such a complex website like Sribu was made by only two people. However it was now a fact for Ryan and Wenes.

I am personally relieved because Ryan has passed all those hard times already. But Ryan thought differently and explained to us that the real challenge has just started. After we have the product, we need to improve the product so the public can accept it and it can solve problems. When your product is used by 10 people, the next challenge is how to make it to 1.000 people, and the next is 1.000.000 people. All these steps are the milestones so our company can grow to the next level.

It’s not the end. It’s the beginning.”

 

Tim Sribu.com 2014 – Fast & Growing

Tim Sribu.com 2014 – Fast & Growing

 

Looking for logo designs, website, or name cards? Try Sribu. We have helped more that 2.000 clients! Order your first design now.

Read More
Startup Journey

[Infographic] Color Selection to Reach Your Target Market

To gain success at certain brand, you can’t miss a series of marketing activities which is often done in various ways. From doing lucky prize promotion event to product sample giveaway. All those activities requires a customized design so that your brand will have a clear identity and easily recognized by the people. Visual factor on a product has up to 92% impact on target market’s purchasing decision. That’s why your next design should be able to help you to attract your designated target market.

Realizing the importance of how a design can reach your target market, it’s essential for us to know the most dominant aspect to attract target market’s attention. Color is one of the dominant aspect of a design. Color was also proven to leverage brand recognition by 80%. Thus, Sribu will share an infographic on how your brand can approach the target market by using the right design.

infographics_EN

Hopefully this infographic may guide you to use the best dominant color for your design so that you can attract your target market’s attention. Just in case you need the statistics and the facts about the infographic’s data, please have a look at the following points:

–  Visual factor has an effect by 92% in the process of purchasing decision << tweet this!

–  Color may leverage brand recognition by 80% << tweet this!

–  Every color has their own character which could be matched with the target market << tweet this!

To see the infographic’s data source, please check the following link:

http://www.colorcom.com/research/why-color-matter

http://www.bps.go.id/

https://blog.kissmetrics.com/

 

Read More

Featured In

[index]
[index]