XCategory : Branding

4 Marketing Functions That Benefit Your Business

4 Marketing Functions that Benefit Your Business Marketing is one of the most misunderstood aspects within a business. With the advent of a more globalized marketplace, new demands and difficulties surface everyday. Indeed, in this day and age, carrying out a successful campaign requires you t
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The 3 Cs of Effective Brand Management

  The 3 Cs of Effective Brand Management   [caption id="attachment_2222" align="alignnone" width="300"] * Source taken from: St. Edwards University[/caption] What really makes your¬†brand the most valuable asset of all?¬†Excellent track record for one, but also that positive feelin
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5 Steps to Successful Rebranding

5 Steps to Successful Rebranding You can't avoid change. There is no way that a company can run the same way forever. Take Microsoft. On August 23, the software company boasted a newly transformed logo to coincide with the opening of their 23rd store in Boston. Departing from the solid-black, i
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