Your label design can mean the difference between making a sale and losing out to a competitor. You have to make the right impression. Let’s take a look at some tips for making your label design eye-catching.
1. Color Branding
Use color to stand out. Be consistent across the brand with color and make your label design easily noticeable.
2. Images
Images work better than words. They communicate long paragraphs of description within seconds. Combine appropriate images with text.
3. The Right Font
Pick a font to make your label attractive. Again, make it consistent and avoid confusion by sticking to one or two fonts.
4. Label Size is Essential
Label size is a point many designers forget about. Oversized and undersized label design options fail to catch the eye and make your product look foolish.
5. Contact Information
Always provide a way for people to contact you. Make sure they can ask any questions. It shows your label design offers proper support to customers.
6. Legal Considerations
By law certain products require information and various disclaimers on. Put this information as small as possible on the back. Your selling points should take up the majority of the design.
7. Tell a Story
Make your product stand out by making the label tell a story. This could be the story of your company’s founding or the inspiration for your product.
8. Images for Products
Segregate different products in the same range with different images. Keep everything else the same for consistency, though.
9. Consider Fun Facts
Fun facts make people think. For example, wine label designs reveal something about the wine making process.
10. Competitor Inspiration
Look at what your competitors have done for some inspiration. See if you can spot flaws in their label design and aim to do it better.
11. Hire a Designer
Bring in a professional designer to give you a hand. The input of another professional can reveal clever ideas you’d never considered before.
12. Small Changes and Preservation
Avoid confusing your customers by making small changes throughout every redesign. If you want to get somewhere new, get there through small steps over a long period of time. You don’t want to alienate your loyal customer base.
13. Locality
Perform a market test in a small locality before spreading your changes out across your entire range. Simple surveys will tell you all you need to know about how good (or bad) your label design is.
If you have a wonderful label design idea and wishing to work upon it further, simply visit Sribu and you would be able to get some of the most fabulous label design ever. Don’t wait anymore. A label on product can change the way you communicate and market yourself.
