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Creative Brief: The Key to Getting What You Want

Creative brief effectively communicate your objectives to creative talents – and make them work their magic for you.


Some Creative Brief look like term papers. Others just look incomplete.

Put simply, the Creative Brief is a mini vision statement. It’s where you break it all down into measurable steps for you and your team to reach your business objectives with regards to your marketing efforts.

There’s a reason why the Creative Brief is called a brief – it’s not an essay. Rather, it’s an account containing everything the designers need to know to do the job you’re asking them to do. Even though you are to create a comprehensive overview and include complete information about your expectations, you should keep it clear and concise.

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